A graphic design exhibit titled Food for Thought caught my eye at Massey’s Exposure exhibition in Wellington. Created by Grga Calic, the posters were a refreshing take on the existing campaign which uses Olympic sports women from New Zealand to encourage young women to eat more red meat. He says the campaign aims at putting glamour back into red meat and focusing on the physiological rather than the physical – brains over brawn.
Although aimed at young women I am sure a wider demographic can identify with improved decision-making and not losing the car keys
The Exposure (now called Blow) exhibition is well worth looking around and is on each year in November . These images have been published with permission from Grga Calic and he can be contacted on 027 3084320 or at firstname.lastname@example.org
If you want to get your hands on the real Scream you will have to spend more than 140 Million NZ Dollars, its last sale price. So here’s to the imperfections of the world, home grown produce, and heritage crops which can be very satisfying at a fraction of the cost.
When given a fresh bag of garden produce from my father in law's garden it contain a bunch of misshapen carrots. Or possibly not. Although the produce would be rejected by supermarkets for lack of size ugly veges like these are now becoming trendy. Surely they have other creative possibilities as well...I am seeing the 3 wise men at the moment.