It surprised me to see three brands of Vanuatu grown coffee for sale in Luganville. Alongside the well-known Tanna coffee there was a selection from Aore Island and a haphazard collection of different bags branded as Cafe de Vanuatu. I found the origins of this coffee at VARTC ( Vanuatu Agricultural Research Technical Centre ),10km north of Luganville. The VARTC farm is quite compact and it did not take long to find children on school holidays picking the arabica beans (30 Vatu for 1kg or about 40c NZ ). From picking to roasting, the whole operation is done by hand.
With a new wharf being built in Luganville and more cruise ships visiting it would be an ideal time to package the operation for tourists in a similar way to Tanna Coffee in Efate.
In the meantime you will have to buy the very good quality arabica beans at LCM ( the best supermarket in Luganville ), I just hope the branding gets some love.